A SWOT analysis is a valuable tool for start-ups or any company looking to grow. A SWOT analysis can be used to identify the strengths, weaknesses, opportunities and threats that a company faces in its environment. This article will explore what each of these four components mean as well as how you can use them in your own business planning process.

  1. What is a SWOT Analysis?

A SWOT analysis is an analysis of a company’s internal strengths and weaknesses, as well as external opportunities and threats. It helps to identify the key factors that constitute long-term success or failure for the company in question. SWOT stands for Strengths, Weaknesses, Opportunities and Threats.

SWOT analysis is an important tool for evaluating the current situation of a company and defining the main parameters that should be considered in order to achieve success.

  1. When should you conduct a SWOT Analysis

A SWOT analysis is a useful planning tool for any company, regardless of size or stage of development. SWOT analyses are often undertaken as part of the process of developing corporate strategic plans, and may be conducted on an annual basis in order to monitor progress against established goals.

  1. How to conduct a SWOT analysis?

Although SWOT analysis is a simple concept, it is often carried out poorly simply because people are not sure about what they should be looking for. SWOT analysis requires a degree of objectivity and perception in order to identify key strengths and weaknesses. Perceived weaknesses should be treated with the same level of seriousness as perceived strengths, in order to ensure that SWOT analysis is genuinely a “strengths and weaknesses” analysis. SWOT analysis has much less value if it is carried out using only positive or negative interpretations of the business environment.

  1. Strengths of the company

Strengths are the internal characteristics of a company that contribute to its success. Strengths can be as simple as manufacturer’s capacity to produce quality products or as complex as overall financial strength of the firm. SWOT Analysis may reveal strengths which might have otherwise gone unnoticed by company managers. There are many factors that can contribute to the success of a business, however few are capable of doing so alone.

  1. Weaknesses of the Company

Weaknesses are the internal characteristics of a company that constrain its success. Weaknesses may need to be considered and eliminated in order to achieve higher performance. Weaknesses can show up as poor manufacturing processes or limited ability to respond quickly to changes in the competitive environment. Weakness should be taken into consideration when planning for improvements.

  1. Opportunities that exist for the company

Opportunities are events that are present in the company’s environment which can be used to gain or improve a position. Opportunities may include new markets, A new service offered by a competitor, the bankruptcy of a competitor.

  1. Threats that may affect the company’s success or survival

Threats are events that can cause a company to lose or fail. Threats may include new industry standards, laws and regulations, loss of key personnel, natural disasters, etc.  SWOT analysis of a company is incomplete if it does not take into account events that might work against the success of the business.  SWOT analysis can also help in assessing potential threats that might not have been previously considered.


If you want to take your business from an average company to a successful one, then it may be time for you to consider performing a SWOT analysis. This is not the only way of analyzing your organization’s strengths, weaknesses, opportunities and threats; however it is often considered more comprehensive than other approaches because it looks at all four factors in detail. Consider how this type of tool can help your team assess what needs improvement within the company so that they are able to make decisions with confidence about where best allocate their resources and efforts.

All information and details in our articles and information have been compiled to the best of our knowledge. However, they are provided without liability. This information cannot replace individual advice in specific cases.

Link to the german version: https://thevisionworks.de/staerken-schwaechen-analyse-swot